Richmondshire District Council

Safety campaign for visitors

A major new campaign to encourage visitors to Richmondshire has been launched.

The District Council is mounting a widespread marketing initiative under the banner ‘Visit Richmondshire Safely – protect, respect and enjoy’.

There will be social media messages and a new film to promote the district as a place to visit but asking people to do so with respect to the local communities. Messages include social distancing, parking, queuing safely and washing hands, as well as taking litter home and picking up after pets.

“We are seeing a huge rise in the number of visitors coming into the district but we need them to remember that coronavirus hasn’t gone away and to think of the people who live here,” said Council Leader, Councillor Angie Dale.

“Our campaign is to respect and protect our district – and of course enjoy it too. We are embarking on a promotional campaign to cover the entire area, it is an exciting new project for the council and one which will run well into the next 12 months.”

From this weekend (Sunday August 23) a promotional advertising vehicle will be touring the district, taking in key locations with its display of digital messages.

Radio adverts will begin playing on stations covering North Yorkshire, Teesside, Northumberland and West, East and South Yorkshire. They will feature for two weeks on the airwaves of Heart, Smooth, Minster and Stray.

New banners are being installed on the district council’s fleet of bin trucks to drive home the safety message. And posters are going up across the district in key locations, with the help of local parishes, community groups and businesses.

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