Below are business case studies from three Richmondshire business who benefited from this year's Tour de Yorkshire event.
Business Name: Cottage in the Dales
Director Diane Howarth said: "The Tour de Yorkshire has repeatedly had a very positive impact on our business. The route usually passes within 30 minutes of our cottages and returning guests book over a year in advance. This year a guest who had never visited the Yorkshire Dales before was persuaded to come by their partner after seeing the TV footage, and they have already booked to return again next year. And when I also told one of our regular cycling visitors that Yorkshire was hosting the UCI Road World Championships in 2019, they booked 10 nights in September even before the event dates were announced!"
Business Name: Yorkshire Dales Distillery
Location: Catterick Garrison
“The event was very beneficial and we got some great brand awareness from it. We sold out of our Rhubarb gin, which featured a Mackenzie Thorpe painting on the label. There was a fantastic party atmosphere in the square until really late.”
Business Name: Constable Burton Estate
Location: Constable Burton
Imogen Wyvill, Constable Burton Estate: “The 'Tour de Yorkshire' puts the local area on a world stage in a way that was previously unimaginable. Our annual Tulip Festival coincided with the race weekend and the area was buzzing. We were lucky enough to feature on the incredible aerial coverage of the event and it all looked spectacular. Our festival certainly benefitted from an upsurge in visitors to the local area and we were proud to have flown the Tour de Yorkshire flag on the Constable Burton Estate.”